[Abi]

Hi guys im looking for help i would like to resit OBU (period 34)but i need help, if you have already sat OBU your help will be greatly appreciated if you are about to sit aswell help will be greatly appreciated. I really want to pass this time around, suggestions for a good mentor will be greatly appreciated. I failed most of the sections due to lack of knowledge and skills when it comes to writing dissertations.. PLEASE HELP ME

[Abi]

Thanks

[Abi]

Hello trephena, I just wanted to ask if asda is a public company or a private company? I’m getting different answers on Google so I just want to be sure

[Abi]

Ok thank you..i think i will just stick to ROCE,operating profit and market share.Is it ok jf i compare the figures for 2013 to 2012 in order to show how effective the strategies have been?i was also thinking of checking online maybe on asda’s page to see if they mention anything about profitabilty in 2014 and directly quite the figures….Also Lately asda doesnt seem to be doing well because there has been a decrease in profits so i can i mention this?For eg i can say that the black friday was successful in 2014 because it lead to an increase in sales but in 2015 sales have decreased

[Abi]

hello,i have decided to you use market size,share,ROCE and operating profit margin i want to add inventory tunrover but im not sure..would it be useful as a ratio? also is it more effective if i compare the ratios i calculated to asda’s previous year for eg the ROCE for 2013 is compared with the ROCE for 2012 or should i compare the ROCE for 2013 to tesco’s ROCE for 2013..im not sure which is more effective..also is there any other way i can use the ratios apart from those which i mentioned?

[Abi]

Ok.i will just put the graph’s and charts in the rap instead but il put the calculation for ratios in the appendix.what are the best ratios to calculate for asda?
For the accounting and business techniques used i have used the 7p’s,SWOT,RATIOS,MARKET SIZE AND SHARE.but im not sure if i should add Ansoffs growth model there is really necessary?i was thinking of using the generic strategies instead(cost leadership,differentation,focus) and then explain which one asda uses..

[Abi]

Oh okay thank you.if i am doing graphs and pie charts should the be on a seperate document or should it be included in the RAP too?the reason i ask is because OBU said that we can only write a maximum of 7500words and this includes words from graphs and also the title and contents page

[Abi]

My research aim is how and why as da has been able to attract customers despite the fact that competition is intense and there has been a change in shopping matters as people now prefer to shop at cheaper supermarkets. ..is my research aim ok? Or should I modify it a little

[Abi]

I also wanted to ask,do i have to do some financial ratios?does it really matter?I was just thinking of talking about the market size and share only

[Abi]

Ok i willl…This was what i originally wrote in my project for my reseaech questions and objectives..
1.E) Research objectives
The research objectives are:
· To gain a greater understanding of how Asda has been able to attract and retain customers despite the intense competition in the supermarket industry.

· To explore the changes that needed to be made to the marketing approach used in the past in order to satisfy the needs of their customers.

· To evaluate and understand how Asda maintains their position in the market as well as promoting itself and its products by using the marketing mix

1.F) Research questions
The research questions are:
· How has Asda been able to meet the needs of customers while maintaining their position despite the intense competition?

· How effective are the changes made to Asda’s marketing strategy in meeting their customer’s needs?

•How successful has the use of the marketing mix been in increasing sales and market share?”

[Abi]

Thank you.Is it ok if i use these same questions and objectives in my research,or do i have to change into my own words??
The reason i ask is because i dont want to be failed because of plagarism.

[Abi]

Thank you

[Abi]

Ok i will look into it..im strugglimg to write my research questions and objectives.

[Abi]

Ok thank you…where can i find the article about asda(the week before christmas) that you mentioned

[Abi]

Ok..is it a problem if i do all my research using the internet or do i have to use some books too

[Abi]

I found some information about tesco and asda’s market share over a period of time,…
I was also thinkimg of mentioning asda and e-commerce(click and collect)

[Abi]

Ok thank you…i am having problems with referencing my work,is there any website that can help. I usually write (for example, 1998)

[Abi]

Is it compulsory for the RAP to have a financial statement,if yes then is it ok if i show the 2013 financial statements…I was thinking of using tesco as my comparator company..

[Abi]

Thank you so much..you are really helping me alot and i appreciate it,i will do research on the areas you have mentioned and see what i can find,i will also have a look at walmarts 2014 financial statement

[Abi]

thanks

[Abi]

When calculating marketing cost,do i have to use the latest financial statement?or can i just take any year eg 2013 or 2012…the reason i ask is because for topic 8 you have to use the latest financial statement..does that apply to topic 18 too?

[Abi]

Thank you..do i have to discuss about marketing first and the stategies before i mention asdas strategy?..for example i mention the differnt types of strategies and then say what type of strategy asda uses?

[Abi]

hello guys i am new and would like to do my OBU this year(p 30)..firstly,can i do my OBU in less than 3months?

[Abi]

55% passed Alhamdulila

[Abi]

58% passed!!!Alhamdulila

[Author]

Posts